Which products will get the most word-of-mouth?

Let me ask you a very simple question…

Which of the following three products will get the most word of mouth?

  • Head and shoulders
  • Wonder la
  • Dettol

Take a guess.

So, you guessed something, right?

I’ll reveal the answer now.

I think…


I don’t think we know the answer.

But if we should have to choose one, I may choose wonder la.

Is that what you picked?

If yes, good guess.

But wrong.

If you picked head and shoulders, then yes. Good guess. But wrong.

It is dettol.


No. Definitely not.

It’s also the wrong one.

The reason is we do not have any data which proves our answer.

We just make a wild guess.

Which a good quantum marketer will never do.

In this era, not only marketers, every business person should talk with data in hand.

Taking intuitive guesses will not work anymore.

A data-driven marketing executive is the need of the hour.

What do you think?


Do not agree!

Let me know in the comments section.

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